On February 1, 2025 (the fourth day of the first lunar month), the “Fantastic Beijing Fair”,a cultural event hosted by Communication University of China (CUC), opened in London, UK.This marked the first overseas Spring Festival celebration following the successful inclusion of the Chinese New Year in the UNESCO Intangible Cultural Heritage list. The event, co-organized by CUC’s School of International Studies and the Asian Media Research Center, in collaboration with the International Education