The film industry is a huge social and cultural undertaking which reflects everything about time and society sensitively. Therefore, it is a significant character in cross-cultural communication area. The lecturer of the workshop will be Dr. Zhenyi Li, who is the chairman of the Department of Communication and Culture in Royal Roads University in Canada. As the founder of the master’s degree course of cross-cultural communication in Canada, he has unique understanding in the area of cross-cultural study of film, brand marketing, communication and health. He will take the best foreign language film as an example to talk about how films can succeed in cross-cultural communication.

Title: Workshop - Film in the Cross-Cultural Communication Area

Time: 14:30, November 5

Venue: Room 217, West Main Building