By Han Yifan and Wang Chenyan
Symbiosis of AI and Art: Graduate Work in Communication Design, a graduate exhibition exploring the integration of artificial intelligence (AI) and communication design, was held successfully at the Art Exhibition Center of the Communication University of China (CUC) from Oct 28 to Nov 8, showcasing students' design projects and the program's progress in interdisciplinary education and talent cultivation.
Guide map of the graduate exhibition.
The exhibition was organized into three thematic sections. "Designing Intelligent Communication"focused on the in-depth integration of intelligent technologies, communication pathways and design practices, using generative AI and multimodal narratives to explore communication forms and cultural expression in the digital intelligence era, and highlighting creative experiments by graduate students in international and brand communication.
The displayed works cover a variety of artistic styles.
"Crafting Brand Narratives" explored how AI could drive innovation in brand communication, spanning commercial brand renewal, cultural brand revitalization, and digital critical inquiry, and demonstrated AI's creative potential and its role in generating meaning within brand building.
Visitors show great interest in the works on display.
"Shaping Spaces through Art" centered on the symbiotic relationship between spatial design and regional culture, exploring mechanisms for the regeneration of cities, landscapes, and cultural heritage in intelligent contexts through public art, immersive narratives, and interactive experiences.
Visitors experience interactive displays.
Liao Xiangzhong, Chair of the CUC Council, Chai Jianping, Vice President of CUC, along with other university leaders, visited each exhibition section, heard in detail about the creative background, technological applications, and practical significance of the projects, and engaged in thorough discussions with faculty and students on topics such as disciplinary development and talent cultivation.
Liao Xiangzhong, Chair of the CUC Council (second from the left), discusses students' works with teachers.
Liao spoke highly of the exhibition's works and affirmed the School of Advertising and Branding's efforts in breaking through the limitations of traditional visual communication and promoting curriculum integration. He pointed out that the exhibition vividly reflected the university's strategic layout in "AI + Design" field, fully demonstrating the exploratory spirit and practical capabilities of faculty members and students in human—AI collaborative creation.
Chai highly praised the pioneering and innovative nature of the exhibition, with particular appreciation for its hands-on, practice-oriented approach, and further exchanged views with students on groundbreaking pathways to advance AI-empowered design education.
Chai Jianping, Vice President of CUC (left), views students' works.
The exhibition was hosted by the Graduate School of CUC and jointly organized by the School of Advertising and Branding and Hainan International College.
Editor: Li Shuxuan, Fang Yiran
Managing Editor: Wang Chenyan
Editor-in-chief: Yu Ran, Chen Yiwen, Yang Zhongtian
