New Media Workshop for ASEAN Embassies Held in CUC

Author:Hu Jinli     April 10,2018

Prof. Yang Yujun (second from left), Dean of Academy of Media and Public Affairs of CUC and the former press spokesman of Ministry of National Defense of the People’s Republic of China is addressing the opening ceremony of “New Media Workshop of ASEAN Embassies ” held at CUC on April 2, 2018(Photo/Guo Xiaoke)

More than 20 diplomats and journalists from 10 members of the Association of Southeast Asian Nations(ASEAN), including Counselors and First Secretaries working in China, attended the “New Media Workshop for ASEAN Embassies ” at the Communication University of China (CUC) on April 2 ,2018.

The workshop was held under the auspices of ASEAN-China Center(ACC) and organized by China-ASEAN Education and Training Centre of CUC, Academy of Media and Public Affairs of CUC and Beijing Penguin Institute of New Media. Journalists representing several media companies graced the event.

Prof. Yang Yujun, Dean of Academy of Media and Public Affairs of CUC and the former press spokesman of Ministry of National Defense of the People’s Republic of China addressed the opening ceremony. Associate Minister of Faculty of Continuing Education and Executive Dean of School of Professional Training and Executive Education , Zou Xilin presided over the ceremony.

The workshop was conducted in English. Director of CUC China-ASEAN Education and Training Center, Prof. Dong Guanpeng gave a lecture about National Brand Management in Omnimedia Era. Media experts from Sina and Tencent also shared experience about public communication on Weibo and Wechat.

CUC China-ASEAN Education and Training Center was authorized by Ministry of Foreign Affairs and Ministry of Education of the People’s Republic of China. CUC is the only university specialized in media among the thirty universities involved. The center has conducted a variety of exchange activities, such as “New Media and Broadcasting Technology Training Course” held at CUC from October 21 to October 30, 2016.

 

“New Media Workshop of ASEAN Embassies” attendees are taking a group photo in front of CUC library after the one-day workshop

According to Mr. Zou Xilin, a seminar will be held for senior media expert and government officers of ASEAN. In addition, the center plans to invite more English-teaching professors from CUC.

 

Editors: Cao Wanchen, Dingqi

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