On September 8, 2025, the School of International Studies of Communication University of China hosted the "2025 Training Course for Self-media Opinion Leaders from Latin American and Caribbean Countries". Dean Wen Chunying attended the opening ceremony. 36 well-known self-media figures from 22 countries in Latin America and the Caribbean gathered at Communication University of China to conduct exchanges on Chinese cultural communication and short-video content creation. This is an important international communication practice project under the backdrop of CUC's active service to the country's external communication strategy and the promotion of building a community with a shared future for mankind. The aim is to enhance the understanding and expression ability of Latin American opinion leaders towards Chinese culture through short-term training, improve their cross-cultural content creation level, and expand the non-governmental communication channels between China and Latin America.
The opening ceremony of the 3rd Training Course for Self-media Opinion Leaders from Latin American and Caribbean Countries. Wen Chunying (first from the left), Dean of the School of International Studies, attended the event.
A group photo of some teachers and trainees of the Training Course for Self-media Opinion Leaders from Latin American and Caribbean Countries.
Self-media opinion leaders from Latin American and Caribbean countries listened attentively to the lectures in class, focusing on the communication path of Chinese culture and the creative expression of short-videos.
At the "2025 Training Course for Self-media Opinion Leaders from Latin American and Caribbean Countries" at the School of International Studies of Communication University of China, trainees from 22 countries actively participated in interactive exchanges under a warm and harmonious atmosphere.
This training course attracted a group of top content creators in Latin America who are active on mainstream social platforms, covering multiple fields such as tourism, food, street interviews, current affairs comments, and cultural promotion. The total number of their cumulative fans exceeded 120 million. This includes the Bolivian street-interview blogger Marco Junior (@Juniormavity7) with 38 million fans across all platforms, the Brazilian travel blogger Elvis Santos (@elvisantos) with 18.9 million fans, the food blogger Tatan Arroyo focusing on the traditional diet culture of Colombia, the Mexican self-media figure of ideological content and best-selling author Diego Ruzzarin, the host of Suriname National Television Gail Eijk, as well as diverse self-media blogger representatives such as digital strategy consultants, environmental advocates, and youth activists active on multiple platforms, demonstrating the extensiveness and representativeness of the audience of this training course.
Liang Yaran (first from the right), a student majoring in Broadcasting and Hosting Art (Chinese-English Bilingual Broadcasting and Hosting Direction) of Class of 2022, co-hosted the opening ceremony of the training course with CGTN host David Ramírez (first from the left). The training courses were coordinated and implemented by the Multilingual International Communication Practice Teaching Center of the school. The teaching, translation, and Chinese-foreign youth exchange teams covered multiple language directions such as English, Spanish, Portuguese, and Swahili, reflecting the comprehensive strength of the School of International Studies in the field of multilingual international communication teaching.
During the course that day, Li Fangni, a teacher from the school gave a lecture titled "Building Cultural Bridges through Social Media: Insights from Chinese Experience for International Social Media Influencers". Combining her rich experience in international hosting and short-video communication, she guided the trainees to discuss how to tell Chinese stories well through new media.
Teacher Zheng Liuyi gave a lecture titled "China on the Tip of the Tongue: The Global Spread of Food Culture". Focusing on the differences in regional Chinese cuisine such as Sichuan cuisine and Cantonese cuisine, and combining cases of documentaries and the localization of Chinese cuisine overseas, she aroused the trainees' strong interest in the cross-border spread of food culture.
During the course, Teacher Du Wen along with students from the school also had a round-table exchange with Latin American trainees, exchanging experiences on topics such as short-video creativity, content planning, and platform operation.
Teachers and students from the university had a round-table dialogue with Latin American trainees, sharing experiences in cross-cultural communication and platform operation.
Through documentary viewing and interactive experiences, trainees felt the historical depth and cultural emotions of Chinese narratives.
In addition to classroom learning, the trainees also visited the Oral History Museum of Communication University of China.
“Though oceans and mountains set us far apart, screens can bring us heart to heart." This training course is not only a communication dialogue across languages and cultures but also a connection of hearts and a building of trust. When media creators from Latin America and the Caribbean come to China and get closer to the Chinese people, their lenses and narratives will become a bridge connecting each other's cultural memories. With creativity as the medium and stories as the language, we look forward to them making diverse and powerful voices on a broaderstage of the world.
Article translated by a large-language model.
Editor: Li Jichu
